Submit a Story

Submit details for a Gulf Atlantic Newsmakers story via eMail to: gfanewsmakers@usps.gov

eMail weather and road hazard information to: gfaemergency@usps.gov

Monday, May 20, 2013

Keystone Heights FL Post Office focus 'fits' younger customers

SSA Ted Stanley, of the Keystone Heights Post Office, helps a young customer mail a package to her aunt in a priority box.  She purchased Ready Post bubble wrapping material as well. 

Keystone Heights FL Postmaster Steve Marcus knows a good slogan when he sees one.  Remember "If it fits, it ships."

"I love seing younger people (under 30 years old) coming to the Post Office to mail packages," said Marcus.  "They usual have a deer in the headlights look about them."

So Marcus worked with his staff to focus on younger customers to treat them extra special since it may be the first time they have visited the Post Office.

"I want them to feel comfortable so that they will come back," he said.

It must be working since a young man recently to the Post Office knowing only one thing about mailing a package:  "If it fits, it ships!"

And Marcus assessment of the slogan: "This is the most successful campaign we ever had."  The proof is in the customer feedback.

No comments:

Post a Comment