As a result of the Submit a Lead program, Sales & Service Distribution Associate (who is detailing as a Business Engagement Specialist) Loneryl McIntosh recently contacted customer Nancy Klum, owner of European Leather Gallery in Ponte Vedra, Florida.
Klum was interested in expanding her business in the local area and McIntosh outlined the value of direct mail and the Every Door Direct Mail product utilizing a coupon to track return on investment.
"Working with Nancy Klum from European was great," said McIntosh. "This customer knew the value of direct mail marketing and wanted to take advantage of Every Door Direct Mail for their 2013 advertising campaign. Though we worked together on the EDDM project over a few months, it was worth the time invested."
Klum liked the idea and will test five campaigns this year with 26,000 pieces for each campaign for an estimated revenue of nearly $21,000.
No comments:
Post a Comment