On April 3, 2013, in St. Augustine, Florida, the Postal Service™ will issue the La Florida First-Class Mail® commemorative stamp (Forever® priced at 46 cents) in four designs in a pressure-sensitive adhesive (PSA) pane of 16 stamps (Item 470600).
The stamp will go on sale nationwide April 3, 2013. The U.S. Postal Service® commemorates the 500th anniversary of the naming of Florida with four new stamps that celebrate the beauty of the state’s floral abundance.
Spanish explorers named the land “La Florida” for Pascua Florida (“Feast of Flowers”), Spain’s Easter celebration, and for the verdant display of vegetation that they could see from their ship.
The four stamps contain a cascade of blossoms that evoke the feeling of a tropical garden. Each stamp shows a particular variety of flower: red and pink hibiscus; yellow cannas; morning glories in white, red, and shades of purple; and white and purple passionflowers.
The selvage features an imagined scene of explorers traveling in a small boat along a river or channel surrounded by tropical foliage. Art director Ethel Kessler designed the La Florida stamp issuance, with floral art by Steve Buchanan. To learn more about the stories behind the stamps, visit www.beyondtheperf.com.
How to Order the First-Day-of-Issue Postmark
Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office, at The Postal Store® website at www.usps.com/stamps, or by calling 800-STAMP-24.
They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to: La Florida Stamp U.S. Postal Service 99 King Street St. Augustine, FL 32084-9998 After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark for quantities under 50. All orders must be postmarked by June 3, 2013.
How to Order First-Day Covers
The Postal Service also offers first-day covers for new stamp and stationery issues.
These items are postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic catalog, online at http://usps.com/ stamps or by calling 800-782-6724.
Customers may request a free catalog by calling 800-782-6724 or writing to: U.S. Postal Service Catalog Request PO Box 219014 Kansas City, MO 64121-9014
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