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Thursday, February 28, 2013

USPS social media update


With thousands of fans and friends online, the Postal Service is more social than ever.
USPS is active on a variety of social media sites. Currently, there is a corporate presence on Facebook, Twitter, YouTube and LinkedIn.

USPS Stamps also uses several social media platforms including Facebook and Twitter, as well as Pinterest, Tumblr, Instagram, Google+ and the Stamp of Approval blog.

Careers@USPS on Facebook alerts job seekers to open positions and upcoming career fairs.
The Postal Service is growing its social media influence every day — engaging customers on these platforms to reach them in today’s digital culture.

Customers and employees can find a variety of information and interactive content on social media platforms, with recent outreach during Winter Storm Nemo and the six-day package delivery announcement as examples. In both situations, multiple updates and links to additional information were posted on USPS accounts to provide immediate responses.

Employees can get access to social media on work computers through eAccess if they have a business reason for it, with a manager’s approval. The official USPS social media policy is online at the Postal Service Policy Net website, and includes guidelines for professional use.

Employees are encouraged to visit these sites even if they do not have a work computer or access at work. These sites, as well as Link, are optimized for mobile devices such as smartphones and tablets.

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