Robert and Deborah Ray, along with their three beloved dogs were headed home to Tampa, FL.
They were traveling on I-75 through Ashburn, GA, when they were involved in a traffic accident. Thankfully, there were no injuries, but they were all traumatized by the ordeal, especially the dogs.
All three dogs escaped from the truck and took off running in different directions.
The Rays were able to capture all of the dogs with the exception of Norma Jean, their small terrier mix. They knew the direction she ran, but despite their efforts they couldn't find her.
Remember, they were from Tampa, FL and as much as they hated it, they had to leave Norma Jean behind.
The Rays heard about Every Door Direct Mail from Tangela, the Postal clerk in Ashburn. Tangela then contacted Plains, GA Postmaster Lori McDonough to assist the Rays with their mailing.
They saturated the area in Ashburn, GA where Norma Jean was last seen. They mailed 700 flyers and immediately began receiving calls from residents who had seen her.
Although none of the responders had picked up Norma Jean, they were able to center in on a general area where she was spotted. Ten days later, they drove back to Ashburn, GA to search the area and found Norma Jean.
The Rays attributed Every Door Direct Mail for bringing their Norma Jean back home...great ending.
Another great example of how EDDM is a useful tool.
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